Sports & Events Promotions, Promotional Ideas, Marketing Tools, Case Studies

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Case Study: Illawarra Catholic Club
‘$250,000 Chance to Win Cash Cascade’ Promotion

Illawarra Catholic Club in Hurstville NSW offered their members

the chance to win $250,000, as well as a range of prizes with a Cash Cascade promotion.

Objective

To entice more frequent visits by the members and potential
members into the Club

Mechanics

Local advertising was utilised to attract members and visitors to enjoy
the Clubs facilities and the chance to win.

Members just had to swipe their membership card for their entry into
the draw.

10 lucky members had a chance to win 10 prizes, ranging
from $1,000 to the MAJOR PRIZE of $250,000.

Outcome

The popularity and appeal of the Chance To Win $250,000 Cash Cascade offered by Sports & Events Promotions had a direct impact on the sales recorded by the Club, with increases in bar, cafe and bistro sales as well as poker machine use.

The BIG Value Prize proved to be a great point of difference,
with many new patrons visiting and inquiring about membership.

Sports & Events Promotions Role

Providing the promotion concept
Customising the game board and security envelopes for the 10 draws
Providing customised signage, posters and game board
Eliminated the risk of the $250,000 payout by providing prize coverage

Marketing & Promotions Manager, Debbie Marsden said:

‘The chance of winning $250,000 gave our advertising efforts a huge point of difference amongst our competitors, generating excitement & enticing people to visit our club to see what was happening’.

Debbie ensured the night was

a huge success & is pictured

on the night of the draw with enthusiastic contestants & spectators.