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Case Study: Breeze FM Radio - 'Licence to Loot'

Breeze FM QLD & NSW ran a Break the Code ‘Licence to Loot’ promotion. Giving listeners the chance to Win $50,000 cash!

Objective

To increase their listening audience by offering a fun promotion
with a major prize

Mechanics

The ‘Licence to Loot’ promotion was publicised on the station and supporting advertising mediums.

The promotion was used as a competition for listeners phoning in and texting their codes to the station and was also used for outdoor broadcasts.

If their chosen 6 digit combination matched the code – they won the $50,000 cash prize. 3 Numbers & 3 Letters (perhaps it was the listeners rego number).

Each participant was instantly advised if they were the winner.

Sports & Events Promotions Role

Providing customised software and customer support for the promotion
Eliminated the risk of the $50,000 payout by providing prize coverage