Sports & Events Promotions, Promotional Ideas, Marketing Tools, Case Studies

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Case Study: Broncos Leagues Club
'Bid For A Camry' Promotion

Broncos Leagues Club in Brisbane offered their members the chance to win

a new Toyota Camry as well as a range of cash prizes, with their ‘Bid For A Camry’ promotion.

Objective

To attract members to the Broncos Club on Wednesday nights,
by offering a Camry as a prize

Mechanics

The ‘Bid For A Camry’ promotion was advertised in the Club magazine and online, inviting members to enter for their chance to win.

Members winning $5 or more on the Clubs poker machines were automatically entered into the barrel for the draws.

Every Wednesday night 20 members were randomly selected from all the entries to play ‘Bid For A Camry’ Promotion.

Each of the 20 finalists entered their ‘Bid’ into the customised web page, to see if they could guess the correct price of the Camry.

If their ‘Bid’ was correct they won the Camry.

Outcome

The members found the opportunity to win a Camry very
enticing, with large attendance recorded on the draw days and an increase in the use of poker machines, as well as other services.

Sports & Events Promotions Role

Organised customised website pages for the ‘Bids’
supported by specialised software
Produced graphic artwork for point of sale
Eliminated the risk faced by the Club of the $30,000 prize payout
by providing prize coverage

Broncos Marketing Manager Melissa Willson said:

‘Bid for a Camry provided
an interactive promotion for
our members to participate in, as well as an opportunity to win a brand new Toyota Camry.
On the first night a member
won the Camry after entering the correct bid. The member was so excited about winning
a $30,000 car she almost fainted!’.