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Case Study: Col Crawford Lifestyle Cars
'Win up to $250,000 Cash' Prize Promotion

Col Crawford Lifestyle Cars at Brookvale NSW held a ‘Win up to $250,000 Cash’ High 5's promotion to coincide with their 39th Birthday Celebrations.

Objective

  • To drive traffic into the dealership showroom

Mechanics

100 customers who had purchased a New or Used Car during the competition period were randomly drawn to participate.

All 100 customers were invited to attend the Gala Prize Draw function where catering was provided & a good fun party atmosphere ensured a great night was in store. The prize money on offer was $250,000, $50,000, $25,000, or $5,000. One of these prizes was GUARANTEED TO BE WON.

The lucky customer drawn, who had purchased a New Honda, was unable to attend the draw in person as he lived in country NSW, so his Salesperson assisted with the draw on his behalf, eventually drawing 5 of a kind to win $5,000 cash.

Outcome

Overall the night was a fabulous customer relationship exercise & even

the customers who were not so lucky enjoyed the excitement of the event.

Sports & Events Promotions Role

  • Integral part of the campaign strategy development
  • Designed and supplied customised POS
  • Eliminated the risk of the $250,000 payout by providing prize coverage
 
 
 
 
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