casestudy-online-promotion

Insured Prize Promotions, Incentive Promotions, Prize Competitions, Incentive Marketing, Customer Incentive, Loyalty Marketing, Consumer Promotions, Online Promotions, Product Launch Marketing, Brand Marketing, Market Share Growth Ideas, Chance to Win Prize Online Promotion, Web Based Promotions, Capture Customer Details, Prospect Database Growth,

Case Study: Marco D'Polo - Online Promotion

Marco D'Polo enticed customers to buy Forelife and Marco D’Polo products in preference to other brands by offering the chance to win $10,000.

Objective

To increase product sales and market share in the grocery channels
To acquire a qualified customer database for future campaigns

Mechanics

To enter the promotion customers were required to purchase a Forelife
product, access the Marco D’Polo website and enter their details on the online registration page. The online registration was accessed via a link to the client website Home page.

The promotion was advertised on product packaging, on shelf and their website. At the end of the 12 month promotion, one winner was drawn out for the chance to win $10,000 or a $1,000 consolation prize.

Outcome

The online promotion was a success with hundreds of customers entering.
This provided the company with a substantial client database to be used for future marketing promotions and communication. Product awareness and sales increased significantly.

Sports & Events Promotions Role

Recommended mechanics and promotional concept
Designed, coded and hosted the online registration page
Set up and managed the electronic draw
Provided participants database
Supplied regular activity reports
Eliminated the risk of the $10,000 payout by providing
the client with prize insurance in the event of a winner.

Marco D'Polo Managing Director Marco Soldatic said:

Sports & Events Promotions offer the best bang for your promotions buck you can get.

You get a chauffeur driven ride

at public transport cost.