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Case Study: Rebel FM Radio -
'Tinnie Challenge' Radio Ratings Promotion

Rebel FM Radio Stations in Qld & NSW held a ‘Tinnie Challenge' valued at $10,000 promotion to appeal to and entertain its listeners boosting radio ratings.

Objective

To offer listeners a fun promotion and the chance to win
up to $10,000 in major prizes

Mechanics

Rebel FM QLD & NSW Stations created a ‘Tinnie Challenge’ High 5s promotion, with the major prize being a $10,000 Tinnie (aluminium boat) and the 2nd major prize being a Year of Beer (tinnies).

One draw was conducted each week for 5 weeks.

The draws created a lot of excitement for the Station and the listeners.

With a High 5s promotion all contestants win one of 4 possible prize levels.

This lucky finalist won the Year of Beer worth $2,500.

The ‘Tinny Challenge’ was hosted by popular Rebel FM Breakfast Crew
“Cheryl & Ash”

Outcome

Overwhelming response from listeners. Major Prize paid by Sports & Events Promotions

Sports & Events Promotions Role

Part of the initial campaign strategy
Providing security envelopes for the draws
Eliminated the risk of the $10,000 worth of major prizes
by providing prize insurance