Insured Prize Promotions, Incentive Promotions, Prize Competitions, Incentive Marketing, Customer Incentive, Loyalty Marketing, Consumer Promotions, Club Marketing, Club Promotions, Member Promotions

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Case Study: Southside Sport Club -
'$50,000 Southside Santa' Club Member Promotion

The '$50,000 Southside Santa' promotion provided all the fun of the festive season for Southside Sport Club members.

Objective

  • To offer members a grand prize of $50,000

Mechanics

Southside Sport Club at Mt Gravatt QLD held a ‘Southside Santa – Win up to $50,000 Cash’ High 5s promotion to coincide with their mega Christmas draw.

Club Members had 3 months to get as many entries into the barrel as possible prior to the draw night.

The Club was packed for the draw. With 4 lucky members getting to be

the finalists for the High 5s ‘Southside Santa’ club members promotion.

With a High 5s promotion all contestants win one of 4 possible prize levels.

This lucky finalist was $5,000 richer, winning of one of the major prizes.

Outcome

The night was compered by Marketing Manager Chris Costello and was a huge success.

Sports & Events Promotions Role

  • Part of the initial campaign strategy
  • Providing customised signage, posters and game board
  • Eliminated the risk of the $50,000 prize by providing prize insurance
 
 
 
 
 
 
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