Sports & Events Promotions, Promotional Ideas, Marketing Tools, Case Studies

Insured Prize Promotions, Incentive Promotions, Prize Competitions, Incentive Marketing, Customer Incentive, Loyalty Marketing, Consumer Promotions, Club Marketing, Club Promotions, Member Promotions

Case Study: Southside Sport Club -
'$50,000 Southside Santa' Club Member Promotion

The '$50,000 Southside Santa' promotion provided all the fun of the festive season for Southside Sport Club members.

Objective

To offer members a grand prize of $50,000

Mechanics

Southside Sport Club at Mt Gravatt QLD held a ‘Southside Santa – Win up to $50,000 Cash’ High 5s promotion to coincide with their mega Christmas draw.

Club Members had 3 months to get as many entries into the barrel as possible prior to the draw night.

The Club was packed for the draw. With 4 lucky members getting to be

the finalists for the High 5s ‘Southside Santa’ club members promotion.

With a High 5s promotion all contestants win one of 4 possible prize levels.

This lucky finalist was $5,000 richer, winning of one of the major prizes.

Outcome

The night was compered by Marketing Manager Chris Costello and was a huge success.

Sports & Events Promotions Role

Part of the initial campaign strategy
Providing customised signage, posters and game board
Eliminated the risk of the $50,000 prize by providing prize insurance